Average Online Video Viewer Watches
5 Hours A Month

The February 2009 comScore Video Metrix data shows that U.S. Internet users viewed 13.1 billion online videos during the month of February, representing a decline of 12% versus January due mainly to three fewer days in the month. Google sites comprised the largest share, accounting for 41% of online videos viewed and just under 100 million unique viewers.    Google Sites continue to rank as the top U.S. video property, with YouTube.com accounting for more than 99 percent of all videos viewed at the property. Fox Interactive Media ranked second, followed by Yahoo! Sites, Hulu and Microsoft Sites. Hulu climbed two positions in the ranking to #4, after experiencing a 33-percent jump in video views on the heels of its Super Bowl commercial at the outset of the month.

  More than 145 million U.S. Internet users watched an average of 90 videos per viewer in February. Google Sites maintained its lead with nearly 100 million viewers during the month, representing 69 percent of those who watched video. Fox Interactive ranked second, followed by Yahoo! Sites and Hulu. Of the top ten video properties, Hulu experienced the largest increase in unique viewers compared to January.

  Other notable findings from February 2009 include:

• 75.5% of the total U.S. Internet audience viewed online video
  
• The average online video viewer watched 312 minutes of video (more than 5 hours)
  
• 98.8 million viewers watched 5.3 billion videos on YouTube.com (53.8 videos per viewer)
  
• 41.2 million viewers watched 384 million videos on MySpace.com (8.5 videos per viewer)
  
• The duration of the average online video was 3.5 minutes.

 For more information, please visit comScore here. 

  #5 In my last 21 Ways YOU Can Increase Your Profits IMMEDIATELY! email I talked about how to “Increase The Number Of Referrals“. Today we are going to talk about “Marketing With Samples”.

Product sampling can create an almost immediate impulse purchase.

According to the Product Sampling Study by Arbitron, sampling successfully reaches 70 million consumers every quarter, and one-third of customers who try a sample will buy the sampled product in the same shopping trip, and 58% of those surveyed reported that they would buy the product again.In the study, consumers were grouped into three categories:

• “Acquisitions” are those who were new to the sampled product
• “Conversions” are those who had heard of the product
  but had never bought it  
• “Retentions” are those who had previously purchased the product  

While 85% of the Retentions and 60% of the Conversions said they would purchase the sampled product in the future, sampled products encouraged 47% of the Acquisitions, those who had never heard of the product before, to purchase the product again.

Carol Edwards, Senior Vice President, Sales, Out-of-Home Media, says “… this study enforced that the sampling approach is both effective in making new customers aware of products, while also establishing a firmer identity with those consumers who have considered the product before.”

Highlights of the study:

• 28% of those surveyed reported that they have been offered product samples within the past three months
• 64% of those surveyed claimed they had accepted product samples. 66% of the customers characterized as Acquisitions accepted samples, as well as 63% of the Conversions, and 63% of the Retentions
• 35% of those surveyed claimed they purchased the sampled product on the same day. 26% of the Acquisitions bought the product right away, as well as 19% of the Conversions, and 31% of the Retentions
• 24% of those surveyed claimed that a sampled product had specifically replaced an item that they had planned on buying. 20% of the Acquisitions were planning to make the switch, as well as 33% of the Conversions, and 18% of the Retentions.  

Statistics are quoted from The Center For Media Research.

The next segment is on how to “Reactivate Former Customers“. So, keep an eye out for it in your mailbox.

Here is to your increased profits

P.S. Want to know how you can slash your marketing costs by 80%, triple you profits and shorten your sales cycle by 50% ALL at the same time?  Identify your Most Profitable Customer and zero in on your RICHEST NICHE using Multimedia   www.AccessToExperts.TV   

  #3
In my last 21 Ways YOU Can Increase Your Profits IMMEDIATELY! 
post I talked about how to “Increase Your Conversion Ratio“.

Today we are going to talk about how to “Reduce Customer Defections”. That is, close the back door – don’t let existing customers slip away to do business with the competition.

It costs six to eight times more to get a new customer than it does to keep an existing one, and it’s 16 times easier to sell to an existing customer than to a new one.

Statistically, for every five percent increase in customer retention, a business can generate a 30% to 40% increase in profitability over a 12 to 16 month period.

Here is how it works: Since most businesses lose around 19% of their customers each year, only 81% are left. But if that number were to increase to 86% your business would enjoy a 30% to 40% increase in profitability.

Remember that it costs six to eight times more to get a new customer than it does to keep an existing one. So when you compare the acquisition costs for getting new customers to know you, like you, trust you, and buy from you the first time, versus getting your existing customers who already like you, know you, trust you, to buy from you again and again, the cost-to-sale difference is significantly different.

What can you do to keep your customers from leaving you? Keep in touch with them.

Think of your MOST profitable customers. What are they buying from you? Why? How can you help them make the most of the benefits they get from your products and services?

The next segment is on how to “Increase The Number Of Referrals“. So, keep an eye out for it in your mailbox.

Here is to your increased profits

P.S. Want to know the easiest way to attract a flood of new customers anytime YOU want? Customers who view you as an expert advisor (no matter what your business) and are willing, able and ready to pay you top dollar? Elevate yourself to expert status in your Richest Niche.   It’s easier than you think… www.AccessToExperts.TV   

  #1
In my last 21 Ways YOU Can Increase Your Profits IMMEDIATELY! post I listed the 7 main ways to increase your bottom line profits.

Today we are going to talk about how to “Get More Leads”. That is find ways to get in front of more prospects to share your benefits with.

There are a number of lead generation devices that can do this very effectively, from direct mail or telemarketing campaigns, to paid advertising or free publicity, to joint ventures, just to name a few.

What you need to keep in mind is that your marketing message is your sales presentation when you are not there and your marketing materials are your “front line sales people” the more ways you have to deliver your message the better your chances of reaching your customers.

Today, it’s all about Multimedia Marketing. You have to get your message out in Video, Audio, Off-line, On-line and Live Presentations. Like it or not, Multimedia Marketing is the future of EVERY successful business… much like having a website has become a MUST for every business owner.

Today’s technology has made Multimedia Marketing affordable for everyone. You are no longer limited to direct mail marketing and website sales letters… which means neither is your competitor.

You have a small window of opportunity to stay ahead of the curve by implementing your own Multimedia Lead Generation System…the FASTEST and easiest way to dominate your market!!!

Take a look at what we are doing for some of our clients. www.AccessToExperts.TV  

The next segment is on how to “Increase Your Conversion Ratio”. This is the converting of interested prospects into paying customers. So, keep an eye out for it in your mailbox.

Here is to your increased profits

P.S. Want to know how you can slash your marketing costs by 80%, triple you profits and shorten your sales cycle by 50%   ALL at the same time?  Stay ahead of the curve with your own “Access To Experts” www.AccessToExperts.TV  Multimedia Lead Generation System…the FASTEST and easiest way to dominate your market!!!